SEO & Responsive Web Design (Why a Mobile-Friendly Website is Crucial for Your Business)

Why a Mobile-Friendly Website Is Crucial to Build Your Business Mobile-friendly websites are absolutely vital for small businesses. Small businesses need one thing above all to succeed – customers. And attracting today’s customers means optimizing your SEO and using responsive web design.   The Customer Has Spoken Studies show that more than 50% of online […]

The Benefits of Email Marketing for Your Small Business

What’s the big deal about email marketing? When it comes to running a small business, having a strategy for email marketing is essential. 78% of marketers in 2020 agreed, saying that email is important to overall company success. Every day there are 4 billion people checking their emails, with 58% of those people opening up […]

SEO vs. PPC: Pros, Cons & What to Know

The Age-Old Question: SEO vs. PPC It’s been stressed severally, but it is worth repeating: traffic is the driving force of any online undertaking. The success of your online business, to a great extent, depends on the amount of traffic it can generate. You’re planning to launch a digital marketing campaign to improve your online […]

Why Digital Marketing Is Important for Your Small Business

Does your small business have a digital marketing strategy? If not, you’re seriously missing out. Online marketing is essential for small businesses today, and it’s quickly taking the place of traditional marketing methods like billboards and print advertising. But why is digital marketing so important for your small business? Let’s take a look at some […]

What to Consider When Hiring an SEO Company

Are you struggling to attract organic traffic to your company website? If your dreams of climbing up Google’s search results pages are falling flat, it may be time to call in the pros.  While you may have heard that search engine optimization (SEO) is a simple task that involves a little keyword research, this couldn’t […]

Tips for Increasing Search Engine Rankings

How to Improve Search Engine Rankings There’s no doubt about it – search engines represent the bedrock of the digital world. Around 68% of online experiences start with a search engine query, meaning businesses must do everything they can to push their websites to the top of Google’s results pages.   As you’re probably well […]

Why are Online Reviews so Important?

Guide to Online Reviews (and Why You Need Them!) Did you know that 54.7% of consumers read a minimum of four reviews before buying a product? That’s right – there’s power in real-life testimony, and it could make or break your marketing efforts. While this may sound a little daunting (especially if you’re a small business or […]

Hiring an SEO Company

Why Your Business Needs SEO Are you struggling to attract organic traffic to your company website? If your dreams of climbing up Google’s search results pages are falling flat, it may be time to call in the pros.    While you may have heard that search engine optimization (SEO) is a simple task that involves […]

How to Optimize your Google My Business

How to Optimize your Google My Business Listing Creating and optimizing your Google My Business should be the first step in your local SEO strategy.   By creating a Google My Business listing, you can show up in Google Maps as well as the 3 Map Local Pack. It’s a solid first step in getting your […]