SEO vs. PPC: Pros, Cons & What to Know
The Age-Old Question: SEO vs. PPC It’s been stressed severally, but it is worth repeating: traffic is the driving force of any online undertaking. The success of your online business, to a great extent, depends on the amount of traffic it can generate. You’re planning to launch a digital marketing campaign to improve your online […]
What to Consider When Hiring an SEO Company
Are you struggling to attract organic traffic to your company website? If your dreams of climbing up Google’s search results pages are falling flat, it may be time to call in the pros. While you may have heard that search engine optimization (SEO) is a simple task that involves a little keyword research, this couldn’t […]
How Much Does SEO Cost? A Closer Look
In this article, we’ll discuss what SEO is, and what you can expect to pay for high-quality SEO services that get results.
Tips for Increasing Search Engine Rankings
How to Improve Search Engine Rankings There’s no doubt about it – search engines represent the bedrock of the digital world. Around 68% of online experiences start with a search engine query, meaning businesses must do everything they can to push their websites to the top of Google’s results pages. As you’re probably well […]
Why are Online Reviews so Important?
Guide to Online Reviews (and Why You Need Them!) Did you know that 54.7% of consumers read a minimum of four reviews before buying a product? That’s right – there’s power in real-life testimony, and it could make or break your marketing efforts. While this may sound a little daunting (especially if you’re a small business or […]
Hiring an SEO Company
Why Your Business Needs SEO Are you struggling to attract organic traffic to your company website? If your dreams of climbing up Google’s search results pages are falling flat, it may be time to call in the pros. While you may have heard that search engine optimization (SEO) is a simple task that involves […]
On-Page SEO: The Essential Guide
On-Page SEO: The Definitive Guide Table of Contents What is On-Page SEO? On Page SEO refers to the actions you take to a web page to optimize it for search engines to read and rank higher in the search results. There are many elements of a web page that you can optimize for SEO. In […]
SEO Ranking Factors
The Ultimate Guide to Ranking Factors Whether you’re new to SEO and haven’t heard of a ranking factor, or you’re an experienced SEO looking for a refresher, knowing how the search engines work and what they use to rank can help you quickly become more sophisticated in SEO. As a disclaimer, there is some speculation […]
The (not too technical) Guide to Technical SEO
The (not too technical) Guide to Technical SEO If you’re like me, the first word someone would describe you would not be techie. Fortunately, we live in a time where information is at our finger tips, and if you want to learn something new, you open up Google and search. That’s how I learned about SEO (and […]
Google’s May Core Algorithm Update
Google’s May Core Algorithm Update On May 4th, 2020, National Star Wars day, Google announced there was a major algorithm update, the second major update of the year. If you’ve been around algorithm updates, then you might know algorithm updates could (not always) result in lower site rankings. However, fear not, updates to the algorithm […]
