Are you struggling to attract organic traffic to your company website? If your dreams of climbing up Google’s search results pages are falling flat, it may be time to call in the pros.
While you may have heard that search engine optimization (SEO) is a simple task that involves a little keyword research, this couldn’t be further from the truth. SEO is a complex process that takes time to master. If your efforts are yet to yield results, you may lack relevant expertise. If you’re still wondering, “Why hire an SEO company?”, we’ve put together a quick guide to the key benefits of investing in professional marketing services.
If you’re confused about who needs SEO services, the answer is everyone. Search engines such as Google use algorithms to determine how to rank websites for particular search queries. SEO involves altering your digital marketing assets to satisfy these algorithms and boost your place in the rankings.
Without SEO, your brand will lack visibility, and you may not generate as many leads or conversions as you would like. Put simply, SEO could make or break your business in the long term.
There are plenty of great reasons to hire a professional SEO agency, particularly if you’re new to the world of digital marketing. Here are just a few:
You wouldn’t trust an amateur to perform your upcoming root canal treatment or fix a car engine – why do the same for SEO? Contrary to popular belief, SEO requires a high level of expertise that takes time to perfect. Attempting a DIY job can lead to poor results and ultimately waste precious resources.
What’s more, search engines are infamous for altering their algorithm at a moment’s notice. If you fail to keep track of the latest SEO trends, you cannot expect to compete with other businesses in your sector. By hiring a skilled team of experts, you can rest assured that your organic marketing strategy remains fit to compete in an increasingly complex digital landscape.
Some business leaders choose to blow their marketing budgets on paid advertisements using tools such as Google Ads. While pay-per-click (PPC) advertising certainly has its place in any decent marketing strategy, combining it with techniques that drive organic traffic will optimize results.
According to recent stats, 70% of marketers report better results from SEO methods than PPC
advertising. While paid ads can yield short-term results, SEO helps boost traffic, leads, and conversions in the long term. If you’re hoping to build a sustainable business with loyal customers, SEO is fundamental.
As any busy marketer knows, there never seems to be enough time in the day to complete all your vital tasks. By hiring an SEO company, you can free up precious hours in the week to focus on creative tasks. In the long term, this extra freedom could help you to meet your business goals.
Some unfortunate marketers channel thousands of dollars into optimizing their website, only to yield disappointing results. Without professional assistance, you could end up wasting a significant amount of time and resources.
If you’re worried about the cost of outsourcing your SEO, don’t be! The majority of SEO agencies charge competitive rates that will quickly pay for themselves through increased brand visibility and revenues.
The world of SEO is constantly changing, making it impossible for non-experts to maintain high-quality strategies that continue to drive site traffic. By relying on a team of experts to keep up with changing trends, you can ensure your site ranking remains high with minimal effort on your part.
So, now you know why your business needs SEO, it’s time to strategize! At Cincy SEO, we’re committed to offering the most affordable and effective SEO services in Cincinnati. If you’re on the hunt for a team of dedicated experts, we’re ready and waiting to work with you.
Rest assured that our SEO experts will work closely with your marketing team to come up with bespoke solutions that drive measurable results. Get in touch today to schedule a consultation.