What’s the big deal about email marketing? When it comes to running a small business, having a strategy for email marketing is essential. 78% of marketers in 2020 agreed, saying that email is important to overall company success.
Every day there are 4 billion people checking their emails, with 58% of those people opening up their inbox first thing in the morning. That makes email marketing a highly effective tool that you don’t want to miss out on.
If you’re still feeling a bit skeptical, take a look at some of the huge benefits of email marketing for your small business.
Benefits of Email Marketing for Small Businesses
There are many reasons why you should add email marketing to your overall marketing strategy. Here are 5 of the major ones…
A Massive Return On Investment (ROI)
When you’re running a small business, you understandably want to make sure that your limited budget is going as far as it can. Email marketing is the number 1 way to invest your marketing budget, with a staggering average ROI of $42 per dollar spent.
It Helps You Build Stronger Relationships
Email marketing is a unique way for your small business to add value to your audience’s lives. Sending them helpful information on a regular basis will nurture your audience, making them more likely to make a purchase from you in the future.
It Reaches Your Audience Wherever They Are
People don’t just check their emails from their home computers and work computers. 60% of people log onto their email using their mobile phones. That means email marketing can get the message to your audience no matter where they are.
It Builds Trust with Your Audience
Sending helpful content to your audience will help them to feel more comfortable picking up the phone to call you. They’ll feel familiar with you, and they’ll view you as someone to go to for good information when they need it.
It Allows You To Send Personalized Messages
Email marketing is a unique way for your small business to personalize the customer experience. Email marketing software allows you to segment your audience based on what purchases they’ve made and actions they’ve taken. This keeps your content highly relevant.
Email Marketing Ideas for Your Small Business
Now that you’re aware of how important email marketing is for growing your small business, you might be wondering: what kind of emails should I be sending? Take a look at these email marketing ideas for small businesses.
Send Out a Monthly Newsletter
Email newsletters are a great way to regularly touch base with your audience. Let them know about new products or services you have, or promotions you are running. Sending out a monthly newsletter also allows you to create content that’s relevant to the season or holidays.
Send Discounts
Reward your email subscribers with special discounts they can’t find anywhere else. This is an effective way to encourage your audience to make a purchase without being pushy, and to drive traffic to your website.
Promote a Referral Program
Referrals are a big deal for small businesses, because people trust the recommendations of people they know. Send out information on how to refer a friend to your business, and encourage your audience to spread the word about what you offer.
Send “Happy Birthday” Emails
One of the awesome ways you can use segmentation in your email marketing strategy is to send out birthday emails to your subscribers. People get a kick out of the recognition, and will feel impressed by your brand.
Send Positive Reviews
When people hear positive reviews from other customers, they feel more compelled to try your product or service for themselves. Send out emails that share the positive things people have been saying about your business.
How To Get Started with Email Marketing
So… how do you get started with email marketing for your small business? It’s not hard at all! Here are the simple steps you’ll take to set up your first email marketing campaign.
Build Your Subscriber List
The first thing you want to do is grow your email subscriber list. You can do this by putting a signup form on your website. Just be sure to offer an enticing reward for signing up, whether it be a discount or a free download.
Choose Your Email Marketing Software
There are a number of really good email marketing platforms out there that can make the whole email marketing process easy for your small business. When you’re first learning, choose an email marketing software that’s simple and straightforward. Mailchimp is a great example.
Create Awesome Content
Now it’s time to start writing great content for your emails. If you’re not the best at getting your thoughts on paper, there are websites like Fiverr where you can find a freelance writer. Put the written content into an attractive template, and you’re ready to schedule your first email campaign!
In Conclusion
The benefits of email marketing are just too huge for your small business to ignore. From gaining trust to personalizing your message, it’s a marketing strategy that works. What’s more, it’s a form of marketing that fits the budget of any business, with a gigantic ROI. There’s no time to lose – get started with email marketing today!
